FitPal powers your nutrition goals with the plans and meals that are right for you.
Fitpal empowers individuals to take control of their health and fitness goals.
By providing users with hassle-free guidance, eating plans and meal kits, and holding them accountable along the way, Fitpal represents a forward leap for healthier living.
Fitpal is the brainchild of fitness technology pioneers aiming to combine the many facets of every user’s personal journey into one service that takes you where you’ve long wanted to go.
After dieting for a number of years under numerous diet plans that failed to work, founder Patrick Edouard, formerly active and healthy, found himself at 49 years old facing an obesity problem and a growing list of medical concerns that required intensive intervention.
“Not being a fan of gyms and exercise, I thought there had to be a better way to lose weight, so I spent a few years learning about healthy living and wellness,” he recalls. “While there were a number of available fitness devices used to track metabolism and calories, what was missing was accountability in nutrition—basically, having a coach telling you what to eat, when to eat and how to eat.”
Patrick put an ad out seeking dietitians and nutritionists. In interviewing over 1,500 candidates across the country, he quickly learned that there’s no one roadmap to success. Each client needs a plan that works for them, and it can only work as desired if they diligently track their progress by journaling their daily food intake and activities. The common denominator was accountability!
Patrick was amazed that he was able to lose 23 pounds in less than six months by being held accountable and checking in daily with his diet coach.
By offering everything from meal planning
to the meals themselves, and personalized roadmaps to
tools for monitoring their implementation, Fitpal helps
members stay on track and finally get over their health
and fitness humps.
The platform was built on the premise that you don’t lack motivation, access, or ability to actualize your fitness goals. Fitpal’s extensive market research indicated that more than anything, it is convenience and proper guidance that leaves individuals disappointed and exasperated.
